Cookie Policy

This Cookie Policy explains how CGP Group (Cornerstone Global Partners Pte Ltd and its related corporations, including Cornerstone Global Partners Columbus Inc in the United States — collectively, "we," "us," or "our") uses cookies and similar tracking technologies on our website at https://www.cgpgroup.com.

This Cookie Policy complies with applicable cookie and electronic communications laws across the jurisdictions in which we operate or receive personal data, including but not limited to: Singapore's Personal Data Protection Act (PDPA), Malaysia's Personal Data Protection Act, Vietnam's Personal Data Protection Law (PDPL), Thailand's Personal Data Protection Act, China's Personal Information Protection Law (PIPL), Colombia's Ley 1581 de 2012 (Habeas Data), the European Union's General Data Protection Regulation (GDPR) and ePrivacy Directive, the United Kingdom's Data Protection Act 2018, UK GDPR, and Privacy and Electronic Communications Regulations (PECR), and applicable United States federal and state privacy laws (including the California Consumer Privacy Act / California Privacy Rights Act, Virginia Consumer Data Protection Act, Colorado Privacy Act, Connecticut Data Privacy Act, and Utah Consumer Privacy Act).

This Cookie Policy supplements our Privacy Policy and should be read together with it. By using our website, you agree to the use of cookies in accordance with this Policy and the choices you make through our consent banner.

1. What Are Cookies?

Cookies are small text files placed on your device (computer, tablet, or mobile) by websites that you visit. They are widely used to make websites work efficiently, remember user preferences, and provide information to the owners of the site about how the site is being used.

We also use similar technologies including pixels, tags, local storage, and session storage. For convenience, all of these technologies are referred to as "cookies" in this Policy.

2. Categories of Cookies We Use

Our cookies are grouped into six categories, matching the categories shown in our cookie consent banner. Categories aside from "Necessary" can be toggled on or off in the banner. Under the hood, our consent infrastructure uses Google Consent Mode v2 (advanced) — see Section 3 for how the categories map to that framework.

a) Necessary

Required to enable basic site features, such as secure access and remembering your consent preferences. These cookies do not store personally identifiable data.

These cookies do not require consent under applicable laws and are always active. They cannot be disabled.

b) Functional

Help the site provide enhanced functionality such as sharing content, collecting feedback, and supporting selected third-party features.

These cookies are loaded only after you grant consent through our cookie banner.

c) Analytics

Help us understand how visitors interact with the site, including visitor counts, bounce rate, traffic sources, and similar aggregated metrics.

Under Google Consent Mode v2, this category corresponds to the parameter analytics_storage. These cookies are loaded only after you grant consent through our cookie banner.

d) Performance

Help us understand and improve key performance indicators so we can deliver a better browsing experience.

These cookies are loaded only after you grant consent through our cookie banner.

e) Advertisement

Help provide more relevant advertising based on pages visited previously and measure campaign effectiveness.

Under Google Consent Mode v2, this category corresponds to three parameters:

ad_storage — storage related to advertising cookies
ad_user_data — consent for sending user data related to advertising to Google
ad_personalization — consent for personalized advertising

These cookies are loaded only after you grant consent through our cookie banner. As noted in Section 4, we do not currently use any advertisement cookies — this category exists in the consent banner so that future advertisement infrastructure can be activated transparently.

f) Uncategorized

Cover cookies that are still being reviewed and have not yet been assigned to another category. We aim to classify them and update this Policy within a reasonable timeframe. These cookies are loaded only after you grant consent through our cookie banner.

Our website implements Google Consent Mode v2 in advanced mode, deployed via Google Tag Manager (GTM). This means that, by default, all four consent parameters are set to be denied until you grant consent through our cookie banner. Google tags and analytics will not store cookies on your device unless you provide consent. Where consent is not granted, Google may still process limited, non-identifying signals in a privacy-preserving manner (such as cookie less pings) to support aggregated measurement and modelling.

When you interact with our cookie banner, your choice updates the following parameters:

analytics_storage (Default: Denied | Analytics): Enables storage and processing related to analytics (e.g., visit duration, pages viewed)
ad_storage (Default: Denied | Marketing): Enables storage related to advertising (e.g., conversion tracking)
ad_user_data (Default: Denied | Marketing): Sets consent for sending user data related to advertising to Google
ad_personalization (Default: Denied | Marketing): Sets consent for personalized advertising

If you do not interact with the banner or deny consent, our Google tags continue to operate in a limited, privacy-preserving mode that does not rely on cookies or directly identify users. You can change your consent preferences at any time through the "Manage Cookies" link in the website footer.

4. Specific Cookies We Use

Necessary

Required cookies for the site to function. The CGP Group marketing site does not require authentication for browsing — Clerk authentication cookies are only set if you click "Sign In" and are redirected to the product platform at gokeystone.ai.

Cookie name: keystone_cookie_consent

Set by: CGP Group

Purpose: Stores your cookie consent preferences (also persisted in browser localStorage)

Duration: 12 months

Analytics — Google Analytics 4 (GA4) via Google Tag Manager

Cookie name: _ga

Set by: Google Analytics

Purpose: Distinguishes unique users by assigning a randomly generated number as a client identifier

Duration: 2 years

Cookie name: _ga_*

Set by: Google Analytics 4

Purpose: Persists session state for the GA4 property (the * is replaced with our specific container ID)

Duration: 2 years

These cookies are only set if you grant consent to analytics through our cookie banner. If you deny consent, GA4 operates in cookie less mode under Consent Mode v2 — only anonymous; aggregated signals are sent to Google.

Performance — Datadog Browser RUM

We use Datadog Browser Real User Monitoring (RUM) to measure page load times, errors, and overall performance of the website. Datadog RUM cookies are loaded only after you grant consent for the Performance category through our cookie banner.

Cookie name: _dd_s_v2

Set by: Datadog Browser RUM

Purpose: Stores the RUM session identifier, sampling decision, session expiration timestamp, and an anonymous user ID used to correlate sessions from the same browser across visits

Duration: 1 year (session itself expires after 4 hours of activity / 15 minutes of inactivity; the cookie persists longer to retain the anonymous identifier)

Cookie name: dd_cookie_test_{uuid} / dd_site_test_{uuid}

Set by: Datadog Browser RUM

Purpose: Ephemeral probe cookies used by the SDK on initialization to detect whether the browser accepts cookies and determine the correct domain scope. They are set, read, and immediately deleted within the same page load

Duration: Instant (never persist beyond the detection check)

All Datadog RUM cookies are first-party. No cross-site or third-party cookies are set by the Datadog RUM SDK.

Functional

The CGP Group marketing site does not currently set any optional functional cookies beyond the consent preferences of cookie listed under Necessary above. There is no language cookie (English-only) and no theme or other UI-state cookies on this site.

Advertisement

We do not currently use advertisement cookies. As of the "Last updated" date of this Cookie Policy, the only analytics we deploy on this website is Google Analytics 4 (listed above). If we add advertisement cookies in the future (such as LinkedIn Insight Tag, Meta Pixel, or Google Ads conversion tracking), we will update this Cookie Policy and adjust our consent banner accordingly.

Uncategorized

Cookies in this category are currently under review. We aim to classify and disclose all such cookies within a reasonable timeframe and will update this Cookie Policy accordingly.

5. Third-Party Cookies and Services

Some cookies are set by third-party services that appear on our pages. These third parties may use cookies for their own purposes, governed by their own privacy policies:

Service: Google Analytics 4 (via GTM, container GTM-WSKZCRH4)

Role: Analytics

Cookies on cgpgroup.com: Yes, after Analytics consent

Service: Datadog Browser RUM

Role: Performance monitoring

Cookies on cgpgroup.com: Yes, after Performance consent

Service: Spott

Role: CRM + demo scheduling — stores form submissions (contact, demo, newsletter, pricing enquiries) and powers "Book a Demo"

Cookies on cgpgroup.com: No on marketing pages; yes on spott.io if user follows "Book a Demo"

Service: Clerk (only on Sign In redirect)

Role: Authentication redirect to gokeystone.ai

Cookies on cgpgroup.com: Not set on cgpgroup.com — set on gokeystone.ai once user is redirected

We do not control the cookies set by third-party services. Please refer to their respective privacy policies for more information about their cookie practices.

Third-Party Links

Our website may also contain links to third-party websites, including social media platforms such as LinkedIn. These links do not set cookies on your device unless you choose to click and visit the external website. Once you leave our website, any cookies or tracking technologies are controlled by the third party and are subject to their own privacy and cookie policies. We do not control and are not responsible for these third-party practices

You can manage your cookie preferences in two ways:

a) Through our cookie banner

Use the "Cookie settings" link in the website footer to revisit your choices at any time. You can grant or deny consent by category (Functional, Analytics, Performance, Advertisement).

b) Through your browser settings

Most web browsers allow you to manage cookies through their settings. You can typically:

View what cookies are set on your device
Delete cookies
Block all cookies
Block certain types of cookies
Receive alerts when cookies are being set

Please note that if you choose to block or delete cookies, some parts of our website may not function correctly or your experience may be impaired.

For instructions on managing cookies in your browser, please refer to:

Google Chrome: https://support.google.com/chrome/answer/95647
Mozilla Firefox: https://support.mozilla.org/kb/cookies-information-websites-store-on-your-computer
Apple Safari: https://support.apple.com/guide/safari/manage-cookies-sfri11471
Microsoft Edge: https://support.microsoft.com/microsoft-edge

7. Global Opt-In Default and US State Rights

Our cookie consent banner applies the same opt-in default for all visitors regardless of location: all cookies aside from "Necessary" are blocked until you grant consent through the banner. Under the hood, this is implemented using Google Consent Mode v2 in advanced mode, with all consent parameters defaulting to denied until you interact with the banner. This approach s designed to align with the stricter consent requirements of jurisdictions such as the European Economic Area (EEA) and the United Kingdom, while accommodating requirements in jurisdictions with more permissive defaults.

Visitors who are residents of certain U.S. states (including California, Virginia, Colorado, Connecticut, and Utah) may have additional rights under their applicable privacy laws, including the right to opt out of certain types of data processing such as targeted advertising, the sale of personal information (where defined by law), or profiling. To exercise these rights, please refer to our Privacy Policy or contact our Data Protection Officer.

8. Your Rights

You have certain rights regarding your personal data, including the right to access, correct, delete, and (where applicable) port your data. To learn more about your rights, please see our Privacy Policy or contact our Data Protection Officer at the details below.

9. Updates to This Policy

We may update this Cookie Policy from time to time to reflect changes in our cookie practices, new technologies, or legal requirements. The "Last updated" date at the top of this Policy indicates when it was last revised. We encourage you to review this Policy periodically.

10. Contact Us

If you have any questions about this Cookie Policy or our data practices, please contact our Data Protection Officer:

Email: dpo@cgpgroup.com